Yeah, a $100 is lot if you look at in a relative fashion. Like WR stated though it was only going to be an initial small print run. Actually, the printer we were using, Blurb, initially wanted us to charge $150+ to start but we managed to get the price down to to $100 if you pre-ordered on kickstarter before October 1. Like I stated before that is all history now and we are looking at possibly something in the $60 range for a hardcover with the potential options of a softcover as well as an e-book. By the way I am one of only about 3 people who actually has a copy of the hardcover that was adverstised on kickstarter and the quality of the printing is absolutely outstanding (worth the $100 in my opinion).