Look at it this way. WoW is Mcdonalds. you go there for your daily fix of tasty food. but too much of this food is bad for you. Darkfall is a privately owned sushi bar. Only caters to people who are 1- willing to try raw fish, and 2 - enjoy the taste.
its different, its something new, and its not overpopulated by people that are obsessed with grinding rep, or doing dailys, or collecting badges. Its a game for a better class of gamers.
And if your not down with that, THEN GET THE EF OUT