Definitely need concoction maxed early. That's your bread and butter you aren't killing too much early so the extra gold isn't that important. The items. Turn the heart into a buriza or or ac or get both. Alch is a dps character late game since his ult lowers his base attack rate that all the IAS stuff and agility stuff increases. --- MUSIC IS OBJECTIVELY DEFINED AND ITS QUALITY IS EMPIRICALLY MEASUREABLE IN THE EQUATION, WHAT I LIKE > WHAT YOU LIKE. - Jaraqua Lefty Jones
Whatever your build you max UC first always. That is an incredibly strong skill. You spam it nonstop.
The items you get varies. If I have a solid early game where I dominate the game I will get Radiance. If not so great then I might get BF. If things are going badly then I might switch to support role and get a S&Y + Armlet or get Armlet + Dominator.