They are suing because of the Kevin Butler-likeness being used to play a Wii, a competitor of Sony.
So Sony is making a big deal out of something that would have probably passed over pretty much everyone's heads if Sony hadn't made a big deal out of it.
Well played Sony. --- "Angemon_23 already rocked this topic to its very core, and everyone since is just posting in the ashes." - GradyHoover
#132deathpapayaPosted 10/7/2012 5:48:28 AM
Yes, sue and chase away the only marketing gimmick you ever had that anybody liked.
Good job. --- XBL: Genophia PSN: Emophia Steam ID: Emophia
#133KyogreOnYouTubePosted 10/7/2012 6:52:20 AM
I lol'd. --- YouTube Collector
#134monkeypahngPosted 10/7/2012 6:54:35 AM
I'm guessing Sony doesn't have anything more profitable to do. --- The console with the greater spec generally loses. FC: 1719-3458-5336 Follow me on twitter @Jamyfang
#135Retroxgamer0Posted 10/7/2012 7:03:46 AM
That'll teach you Kevin Butler! you dont backstab my God, Sony! SEE YOU IN COURT SUCKER.
#136vyseskiesPosted 10/7/2012 7:05:24 AM
LMAO --- Hail Monster Hunter Franchise! Hail One Piece! <3
#137trollhunter2Posted 10/7/2012 7:42:56 AM
misleading information sony is suing bridgestone and the other company not kevin butler --- Official Alundra of PSASBR Board come at me bros
#138GigaVoltsPosted 10/7/2012 7:48:26 AM
misleading information sony is suing bridgestone and the other company not kevin butler
Kevin Butler owns the company they are suing along with bridgestone. --- The Official GigaVolts Seal of Approval http://i.imgur.com/WgB8X.png
#139Hunter1534Posted 10/7/2012 8:11:39 AM
People make such a big deal of things not involving them. *waits for some loser 12 year old to call me out* --- Man f*** Billy!!!!!!!!
#140CarCrashClutterPosted 10/7/2012 8:26:14 AM
If there was a contract involved, im sure it would be mentioned in the official complaint. We can also tell from the complaint That Sony is suing Wildcat and Bridgestone, whereas any contract would have been with Jerry Lambert. They can't sue 2 other entities for breaking a contract signed by a third one.
Non-compete clauses are illegal in California unless the party holds a ownership interest or trade secrets. Jerry Lambert certainly doesn't hold majority shares in Sony and I doubt as an actor he was told any trade secrets. Sony probably wanted to go after him for competing, but their California lawyers told them they couldn't, so this was the next best thing.