Why is Sony so stupid?

#11SoaringDivePosted 10/7/2012 4:28:33 PM
Eoin posted...
Sony's statements weren't so much meant to confirm a price cut next year as to deny one this year. The exact quote was:

A lot of people are wondering about a Vita price cut. What's your thinking there?
Fergal Gara: We always aim to establish price cuts. So the question is not so much if, but when. We won't have an across the board price down this Christmas. But what you will see us doing is work very hard with our retail partners to add value to the product to make it more compelling. Even this week there are some tremendously attractive bundles out there, for example wi-fi Vita plus LittleBigPlanet at the 200 price point. There's the wi-fi product again plus FIFA 13 plus Uncharted Golden Abyss plus LittleBigPlanet at not much above the 200 price point. We will be working that very hard over the coming weeks as more and more software arrives.
So a price cut will have to wait until next year then?
Fergal Gara: Yes.
Have you thought about timing on that?
Fergal Gara: That's still under discussion.

It was really more about saying "there's no price cut in the next few months" than "there'll be a price cut in 2013".

That said, did anyone doubt that there'd be a price cut in 2013? Was anyone under the illusion that they could buy a Vita now and that it'd still be the same price this time next year?


Well, they dun'goofed if that's what they were trying to say...
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#12NeonYoshi11Posted 10/7/2012 7:03:14 PM
Yea what they are actually saying is, there will be Deals & bundles for Christmas and then an additional Price cut in 2013 as well.

^ Everybody seems to be forgetting this.
#13silenthill4vidPosted 10/7/2012 7:07:27 PM
its pretty obvious a price drop would come next year whether they say so or not loerskates duh.
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#14nariusseldonPosted 10/8/2012 8:17:08 AM
silenthill4vid posted...
its pretty obvious a price drop would come next year whether they say so or not loerskates duh.


Some US retailers are already dropping price on their own. Sony has to do an official thing sooner or later.