How much profit does Sony make on each Vita unit sold?

#1SolnotPosted 2/7/2013 10:40:52 PM
How much?
#2SeafaringTurnipPosted 2/7/2013 10:46:22 PM
Nobody knows, but people still think that Sony loses a bit of money with each Vita sold. They're taking a loss to hopefully sell more units, so that they can recoup their costs and more from the royalties from software sales.
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#3fourgigmanPosted 2/7/2013 10:46:38 PM
About $20 give or take.
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#4Starwars4JPosted 2/7/2013 10:52:09 PM
No one knows anything other than the systems are not taking a loss on each console sold. One would assume the massive price difference for minimal hardware differences between the wifi and 3G versions comprise a nice profit margin for those systems.
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#5LuminescentRulePosted 2/7/2013 11:08:02 PM(edited)
I'd say $15 profit on each Vita sold.

Don't forget the memory cards as well.
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#6kcypher2000Posted 2/7/2013 11:12:09 PM
Difficult to say because of all the overhead allocated to each vita for r&d and marketing.
#7j2zon2591Posted 2/7/2013 11:15:43 PM
Only Sony knows.
#8Megaman OmegaPosted 2/8/2013 6:01:16 AM(edited)
All we know is that the 3DS was $101 in materials, the Vita was $160 in materials and that the 3DS sold at a loss at $170 a few months later. If we assume the best for the Vita (said losses were only one cent and the time span that passed until the price cut didn't have any effect on the 3DS its production costs), we get that the markup is:

$170 / $101 = 1.6831

With the sme markupo for the Vita, we get

$160 * 1.6831 = $269

So at a price point of $250, Sony loses $20 for every Vita sold. With more realistic numbers (3DS $90 to make by the time the price dropped, Nintendo losing $10 per 3DS sold at that point, we get:

$180 / $90 = 2 (seems like a decent estimate in any case)

For the Vita, with the same markup:

$160 * 2 = $320

Meaning a loss of $70 on every unit sold for $250.

Of course, that doesn't even consider all the bundles and deals that will either sell the system for even less than $250 or throw in free memory cards or games.
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#9Megaman OmegaPosted 2/8/2013 5:58:52 AM
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