Sony's new advertising agency in action

#1XeedragonPosted 3/22/2013 3:53:58 PM
This actually drained any good feeling I had towards Sony out of my soul. Doubled over laughing, then realized this was a serious effort:
http://www.youtube.com/watch?v=vXVxyCljBTI
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#2Lightning_fanPosted 3/22/2013 3:59:03 PM
The video is simply magical and filled with optimism. How can anyone with a heart hate that commercial?

I get goosebumps just watching it.
#3elluinkPosted 3/22/2013 4:00:29 PM
[This message was deleted at the request of the original poster]
#4Xeedragon(Topic Creator)Posted 3/22/2013 4:05:15 PM
It makes me throw up to say this, but even the baby commercials were better than this crap.
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#5stargazer64Posted 3/22/2013 4:08:35 PM
Would have been amazing if Kratos had started ripping off heads at the end.
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#6Lightning_fanPosted 3/22/2013 4:14:43 PM
stargazer64 posted...
Would have been amazing if Kratos had started ripping off heads at the end.


Come on, you do not enjoy his more sensitive side?
#7GodMWOLFPosted 3/22/2013 4:23:28 PM
The All-stars thing was sorta funny,but what the hell was wrong with that dude watching movies!?He looked so freaking stupid.
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#8DucePosted 3/22/2013 4:24:43 PM
Sony wants the lucrative fems and hipsters demographic.
#9Lemp35Posted 3/22/2013 4:38:06 PM
I didn't think it was terrible....disjointed though. It's pretty much a low budget commercial you throw on youtube or hulu.com so that people associate sony products with upbeat music and people looking happy.....and Kratos being not happy?

At least they are actually acknowledging that the VITA exists. That at least is a step forward compared to the last agency lol.
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#10Lightning_fanPosted 3/22/2013 5:11:41 PM
Duce posted...
Sony wants the lucrative fems and hipsters demographic.

Everyone is a hipster now? I fail to see how any of that commercial was hipster-ish.

Mainstream music- Passion Pit (and one of their more popular songs).
Pretty mainstream appearance wise.
Mainstream games and movies featured.

Learn what a hipster is.