Iwata: "Sales Are Not Bad, It's Selling Steadily"

#1P_A_N_D_A_M_A_NPosted 1/7/2013 5:54:02 AM
Nintendo Co Ltd's year-end sales of its Wii U games console were steady, though not as strong as when its Wii predecessor was first launched, the Japanese game maker's top executive told Reuters on Monday.

The company, which grew from making playing cards in the late 19th century into the blockbuster Super Mario video game series, is pinning its hopes on the Wii U after posting a first operating loss last year, as gamers ditch console games to play on smartphones and tablets.

"At the end of the Christmas season, it wasn't as though stores in the U.S. had no Wii U left in stock, as it was when Wii was first sold in that popular boom. But sales are not bad, and I feel it's selling steadily," Nintendo President Satoru Iwata said in an interview.


Iwata gave no details on sales or forecasts, but said Nintendo needed to focus on developing attractive software for its 3DS handheld device to draw new users, and increase Wii U sales as it battles competition from popular mobile devices. The Wii U carries video content from Netflix Inc and Hulu, and has a dedicated social gaming network called Miiverse, which allows users to interact and share games tips.

Nintendo said in October it aimed to sell 5.5 million Wii U devices by end-March. Wii U, the successor to the blockbuster Wii machine, went on sale in the United States on November 18. The company later said it sold more than 400,000 of the video game consoles in the first week.

Nintendo sold 638,339 Wii U consoles in Japan between December 8 and 30, according to data from game magazine publisher Enterbrain. The company has sold nearly 100 million of the original Wii units since its launch in 2006.

Rival Microsoft Corp sold more than 750,000 of its Xbox 360 console during the Black Friday week in November - one of the busiest U.S. consumer shopping periods of the year, beating sales of both Sony Corp's <6758.

DOUBLE CHALLENGE

Iwata acknowledged the challenge of producing two Wii U models at the same time, as most customers wanted the premium package, which sold out quickly in many places, while there was a glut of the slightly cheaper Wii U model on store shelves.

"It was the first time Nintendo released two models of the game console at the same time ... and I believe there was a challenge with balancing this. Specifically, inventory levels for the premium, deluxe package was unbalanced as many people wanted that version and couldn't find it," he said.


Iwata noted a weaker yen would have little impact on Nintendo's profits this fiscal year, but would positively impact its foreign denominated assets.

Nintendo's Osaka-listed shares earlier ended down nearly 2.1 percent on Monday at 8,980 yen, and have fallen 15 percent since the Wii U was launched.

http://www.reuters.com/article/2013/01/07/us-nintendo-console-sales-idUSBRE90605420130107
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#2IcecreamdunwichPosted 1/7/2013 5:57:05 AM
This just in! Head of company says good things about a companies sales!
#3GNSatanPosted 1/7/2013 5:59:48 AM
Icecreamdunwich posted...
This just in! Head of company says good things about a companies sales!


And they the sales REALLY ARE good. So bang, bang :-P
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#4DTY3Posted 1/7/2013 6:03:08 AM
Icecreamdunwich posted...
This just in! Head of company says good things about a companies sales!


But he is right...
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Metroid Zero Mission and Super Metroid are some of the finest 2D games ever made and are the best in the series.
Metroid Fusion is pretty cool I guess.
#5IcecreamdunwichPosted 1/7/2013 6:05:42 AM
From: DTY3 | #004
Icecreamdunwich posted...
This just in! Head of company says good things about a companies sales!


But he is right...


Oh?
#6DTY3Posted 1/7/2013 6:07:57 AM
Icecreamdunwich posted...
From: DTY3 | #004
Icecreamdunwich posted...
This just in! Head of company says good things about a companies sales!


But he is right...


Oh?


Yes. He isnt saying OMG SALES ARE AMAZING.

He is saying they arent bad. And they arent.
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Metroid Zero Mission and Super Metroid are some of the finest 2D games ever made and are the best in the series.
Metroid Fusion is pretty cool I guess.
#7Board_hunter567Posted 1/7/2013 6:12:23 AM(edited)
Sensible people always realized that sales have been good, yet not phenomenal. Since it's not doing what the Wii did though, it's a failure in everyone's eyes.

Icecreamdunwich posted...
This just in! Head of company says good things about a companies sales!

Your cynicism is valid, but this kind of statement has a bit more merit when it's coming from a company that has admitted to poor hardware sales in the past (3DS being the most recent, before they fixed it).
#8Dark_Link92Posted 1/7/2013 6:08:56 AM
At least he was honest. He could have said everything is fantastic and its selling amazingly. That would lose them alot of respect for blatant lying.
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#9blunderminePosted 1/7/2013 6:12:14 AM
I'm a bit concerned still. The sales out of the UK are terrible right now. Everywhere else is pretty much just average.
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So if Nintendo changed the name of the Wii - U, would they be pulling a U-Wii?
#10L0L_FAQPosted 1/7/2013 6:19:53 AM
SenorLovetroll strikes again
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