Game Informer: Nintendo's Decision On E3 Keynote Is Penny Wise, Pound Foolish

#1Nice_Kirbyfan9Posted 4/25/2013 4:58:32 PM
http://www.gameinformer.com/b/features/archive/2013/04/25/nintendos-decision-on-e3-keynote-is-penny-wise_2c00_-pound-foolish.aspx

Last night, Nintendo surprised fans and pundits with a startling announcement. At June's Electronic Entertainment Expo, there will be no grand display on the stage of the Nokia Theatre. The live orchestra will not be returning, and Shigeru Miyamoto will not magically pull a Pikmin from his pocket in front of hundreds of onlookers.

Nintendo is trading up the pomp and circumstance of a stage presentation with opportunities both intimate and focused. Make no mistake. Nintendo is saving a lot of money by eschewing the traditional E3 keynote format for smaller, more targeted events.

The news that the company is drastically shifting its approach to North America's largest video game trade show came just hours after further financial troubles were revealed. It's hard to believe that the significant shortfall in operating income (even when considering the modest net surplus) didn't have something to do with this decision. But peel the numbers back and you'll find the reason that spending on the grandeur of a keynote are exactly what Nintendo should be doing.

Sales missed expectations. Furthermore, it's troubling that there is no qualification to my previous statement. The 3DS is a success, but Nintendo has failed to reach its 15 million unit target. The Wii U is drastically underperforming, missing even the reduced expectation of five million units sold globally by more than one million.

Nintendo cites poor communication and a failure to reach the non-traditional video game consumers that bought the Wii. The same families that waited in lines and called every retailer desperate for a Wii for nearly a year are the same ones that have no idea what the Wii U offers them.

These are the people who don't read Game Informer or other video game publications. These are the families that have never heard of Nintendo Direct. These are the parents and grandparents that hear about video games from traditional, mainstream news sources; the same outlets that normally help fill the seats in the Nokia Theatre.

The Nintendo Direct presentations that complemented the E3 2012 keynote and floor presentations were fantastic for fans. They provided a depth of information that diehards craved. This year's Nintendo Direct shows will not reach the average Wii owner. They will not be useful in increasing the limping sales numbers. They will not replace the expensive stage presentation.

Nintendo will no doubt have its least expensive E3 in years. The company is correct to recognize that Microsoft and Sony are going to attract a lot of attention with new hardware. Right now though, Nintendo needs to stand tall, show off an enormous, buzz-creating lineup of first-party software, and hook people who have been sitting on the fence since November. A surprise announcement from third-party publishers offering renewed support would be enormously beneficial, but based on statements from EA and Deep Silver (to name a few), that isn't likely.

It's not too late for Nintendo to incorporate tactics that bring in new consumers. If the strategy is exclusively focused on the base, though, the savings recaptured from this strategy shift won't be enough to create the momentum company president Satoru Iwata needs to reach his goal of 100 billion yen operating income.


I agree with most of the points made in this article. Nintendo panicking and scaling back at E3 may not be the best decision. Hopefully they are not overshadowed too much this year.
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#2Gavin_RozeePosted 4/25/2013 5:01:27 PM
Cool bro
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#3BuretsuPosted 4/25/2013 5:02:37 PM
Nice_Kirbyfan9 posted...
Hopefully they are not overshadowed too much this year.


Let's face it. With Microsoft and Sony revealing their new consoles, how could they not overshadow anything less than Satoru Iwata walking out on stage and revealing the Wii U to be a belated April Fool's Joke and here's their REAL next-gen console?
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#4biggy204Posted 4/25/2013 5:03:45 PM
Too late they will/are going to be overshadowed on the home console front. On the handheld they have nothing to worry about unless Sony got some tricks up their sleeve to boost Vita sales. Everyone who is a gamer is going to have their eyes glued to the PS4 and XBox whatever name MS calls it.
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#5PyjamaHeroPosted 4/25/2013 5:04:38 PM
I disagree. While trade shows have some importance with the internet you can release information any time and get it to as many people as you want quickly. In the pre-net era a trade show was the best way to talk started that would be covered by journalists. Now that's just not as important as it used to be. I honestly don't know what to look forward to from Sony or Microsoft since they both decided to do their reveals outside e3. It's just a bunch of games announcements at this point, information that can be conveyed without a lengthy keynote.
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#6Nice_Kirbyfan9(Topic Creator)Posted 4/25/2013 5:08:12 PM
From: Buretsu | #003
anything less than Satoru Iwata walking out on stage and revealing the Wii U to be a belated April Fool's Joke and here's their REAL next-gen console?

I'm actually hoping that this happens. The Wii U is a joke and I would love for them to show off a real next-gen console.
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#7Electric_SonicPosted 4/25/2013 5:11:04 PM
The Nintendo Direct presentations that complemented the E3 2012 keynote and floor presentations were fantastic for fans. They provided a depth of information that diehards craved. This year's Nintendo Direct shows will not reach the average Wii owner. They will not be useful in increasing the limping sales numbers. They will not replace the expensive stage presentation.


yeah because the "average wii owner" totally watches e3 press conferences right

whatever info comes out of e3/nintendo directs/other events gets out to everyone rapidly anyway because, y'know, the f***ing internet exists

not having a big press conference isn't a panic move and it's not going to impact sales or anything at all, it's just gonna prevent everyone from getting hyped up and inevitably disappointed

terrible article
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#8BuretsuPosted 4/25/2013 5:12:08 PM
Nice_Kirbyfan9 posted...
From: Buretsu | #003
anything less than Satoru Iwata walking out on stage and revealing the Wii U to be a belated April Fool's Joke and here's their REAL next-gen console?

I'm actually hoping that this happens. The Wii U is a joke and I would love for them to show off a real next-gen console.


0/10. Far too predictable.
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no i tried resetting game i even start violent slamming cartridge on wall but all it does make static noise when i put into DS, the problem not fix! -ReconUnit
#9jbilly12Posted 4/25/2013 5:13:58 PM
Nice_Kirbyfan9 posted...
From: Buretsu | #003
anything less than Satoru Iwata walking out on stage and revealing the Wii U to be a belated April Fool's Joke and here's their REAL next-gen console?

I'm actually hoping that this happens. The Wii U is a joke and I would love for them to show off a real next-gen console.


kirby games would be MUCH better if nintendo would spend more alot more money on them graphics. i want to see reflections in his pink skin, and thousands of polygons. then maybe the gameplay wouldnt be so bad.

also if your name is referring to the vacum cleaner, then are they any good? i need a new vacum. and also you can ignore what i wrote above in that case.
#10deathwave21Posted 4/25/2013 5:23:18 PM
I doubt seriously it was a financial decision. All anyone cares about are the games nintendo is bringing to the table. I'm sure the press will have a field day gobbling up all specs and stats Sony and M$ will be throwing around about there new PC equivalent consoles that will ultimately bring nothing more to the industry than the Wii U has.
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