Game Informer: Nintendo's Decision On E3 Keynote Is Penny Wise, Pound Foolish

#11Nice_Kirbyfan9(Topic Creator)Posted 4/25/2013 5:24:57 PM
From: deathwave21 | #010
Sony and M$ will be throwing around about there new PC equivalent consoles that will ultimately bring nothing more to the industry than the Wii U has.

I hope that losing third party support and having record low sales is not the industry standard now.
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#12JackalPosted 4/25/2013 5:27:24 PM
Panic and damage control. But they still may be able to save this thing.
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#13mini_blightPosted 4/25/2013 5:32:55 PM
Nice_Kirbyfan9 posted...
Last night, Nintendo surprised fans and pundits with a startling announcement. At June's Electronic Entertainment Expo, there will be no grand display on the stage of the Nokia Theatre. The live orchestra will not be returning, and Shigeru Miyamoto will not magically pull a Pikmin from his pocket in front of hundreds of onlookers.

Instead, Miyamoto will do that in the comfort of his living room on skype while sipping a drink from his luigi mug.

Nintendo is trading up the pomp and circumstance of a stage presentation with opportunities both intimate and focused. Make no mistake. Nintendo is saving a lot of money by eschewing the traditional E3 keynote format for smaller, more targeted events.

The last few E3's were so boring. E3 should also consider doing their own directs. lol

But peel the numbers back and you'll find the reason that spending on the grandeur of a keynote are exactly what Nintendo should be doing.

How does one peel the numbers? Did the person who wrote this just get done peeling stickers? It's Game Informer, so you never really know.

Sales missed expectations. Furthermore, it's troubling that there is no qualification to my previous statement. The 3DS is a success, but Nintendo has failed to reach its 15 million unit target. The Wii U is drastically underperforming, missing even the reduced expectation of five million units sold globally by more than one million.

The 3DS is a sustaining innovation, so it can't reach the same numbers as the original DS no matter how hard anyone wants it to. Wii U is in the same boat, but its decline is yet to be determined. It took two years for the PS3 to finally start selling well.

Nintendo cites poor communication and a failure to reach the non-traditional video game consumers that bought the Wii. The same families that waited in lines and called every retailer desperate for a Wii for nearly a year are the same ones that have no idea what the Wii U offers them.

And your magazine certainly hasn't helped.

These are the people who don't read Game Informer or other video game publications. These are the families that have never heard of Nintendo Direct. These are the parents and grandparents that hear about video games from traditional, mainstream news sources; the same outlets that normally help fill the seats in the Nokia Theatre.

Most gamers don't read Game Informer, either. Parents and grandparents don't hear about games from E3 or those news outlets. They hear about it from their children.

This year's Nintendo Direct shows will not reach the average Wii owner.

The average Wii owner doesn't know what E3 is.

Nintendo will no doubt have its least expensive E3 in years. The company is correct to recognize that Microsoft and Sony are going to attract a lot of attention with new hardware.

Sony already unveiled their new hardware. You can't unveil the already unveiled. MS is doing the same in May, because they understand.

It's not too late for Nintendo to incorporate tactics that bring in new consumers. If the strategy is exclusively focused on the base, though, the savings recaptured from this strategy shift won't be enough to create the momentum company president Satoru Iwata needs to reach his goal of 100 billion yen operating income.


Good thing he never said he'd resign over it. ;)

I agree with most of the points made in this article. Nintendo panicking and scaling back at E3 may not be the best decision. Hopefully they are not overshadowed too much this year.


Exactly. Which is why it's so baffling to see that Sony has done the same thing, while MS prepares to follow their lead.
#14Nice_Kirbyfan9(Topic Creator)Posted 4/25/2013 6:06:04 PM
Uh oh squatch. You may have some competition for your "Most Delusional Fanboy" title.
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#15BuretsuPosted 4/25/2013 6:21:12 PM
You're falling apart, dude. It's all right, everyone has an off day every now and then.
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#16IokuaPosted 4/25/2013 6:22:52 PM
Pennywise? Oh god, the nightmares... THE NIGHTMARES.
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#17Numbuh100Posted 4/25/2013 6:24:44 PM
Nobody reads Game Informer....
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#18Nice_Kirbyfan9(Topic Creator)Posted 4/25/2013 6:27:47 PM
From: Buretsu | #015
You're falling apart, dude. It's all right, everyone has an off day every now and then.

Just keep bumping my topic for me. Good boy.

From: Numbuh100 | #017
Nobody reads Game Informer....

Yes I am sure this obviously wrong statement is not obviously wrong.
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#19ConfusionOmniPosted 4/25/2013 6:46:19 PM
Nice_Kirbyfan9 posted...
I hope that losing third party support and having record low sales is not the industry standard now.


Last three console launches. Kinda is, until it proves itself.
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#20Nice_Kirbyfan9(Topic Creator)Posted 4/25/2013 6:54:51 PM
From: ConfusionOmni | #019
Nice_Kirbyfan9 posted...
I hope that losing third party support and having record low sales is not the industry standard now.


Last three console launches. Kinda is, until it proves itself.

What are you trying to say?
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