Reggie: worried about used game sales? make better games

#1StickMen1090Posted 6/13/2013 10:45:28 AM
Nintendo of America president Reggie Fils-Aime has concluded that the best way to make sure gamers don’t trade in your video games is to make them so good that they simply don’t want to trade them in. Fils-Aime also reiterated that it was vitally important to support used games. Here’s what Reggie had to say on the matter.

“We have been very clear, we understand that used games are a way for some consumers to monetize their games. They will buy a game, play it, bring it back to their retailer to get credit for their next purchase. Certainly, that impacts games that are annualized and candidly also impacts games that are maybe undifferentiated much more than [it] impacts Nintendo content. Why is that? Because the replayability of our content is super strong.”

“The consumer wants to keep playing Mario Kart. The consumer want to keep playing New Super Mario Bros. They want to keep playing Pikmin. So we see that the trade-in frequency on Nintendo content is much less than the industry average – much, much less. So for us, we have been able to step back and say that we are not taking any technological means to impact trade-in and we are confident that if we build great content, then the consumer will not want to trade in our games.”

“I don’t see [Nintendo stopping the sale of game discs] in the future, certainly not the near-term future. For us, retail is a key part of our overall business. Retailers play a huge role in driving awareness. Their stores play a large role in consumers having an experience with their interactives. We couldn’t do a program like what we are doing with Best Buy without the power of retail and letting consumers play four games that haven’t been released yet. The only place you can see these games is either here at E3 or at a 100 best buy locations in the U.S. and in Canada. So we see a very strong role for physical product in the near-term.”


http://mynintendonews.com/2013/06/13/reggie-says-worried-about-used-games-sales-make-better-games/?utm_source=dlvr.it&utm_medium=facebook
#2Nice_Kirbyfan9Posted 6/13/2013 10:46:55 AM
Yes, because nobody trades in good games. Brilliant logic there Reggie.
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#3StickMen1090(Topic Creator)Posted 6/13/2013 10:48:06 AM
Nice_Kirbyfan9 posted...
Yes, because nobody trades in good games. Brilliant logic there Reggie.


it was just the title of the article I don't think he actually says that
#4Nice_Kirbyfan9Posted 6/13/2013 10:58:59 AM
StickMen1090 posted...
Nice_Kirbyfan9 posted...
Yes, because nobody trades in good games. Brilliant logic there Reggie.


it was just the title of the article I don't think he actually says that


I hope not. He is always saying stupid things though. I would not put it past him.
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#5StickMen1090(Topic Creator)Posted 6/13/2013 11:00:37 AM
Nice_Kirbyfan9 posted...
StickMen1090 posted...
Nice_Kirbyfan9 posted...
Yes, because nobody trades in good games. Brilliant logic there Reggie.


it was just the title of the article I don't think he actually says that


I hope not. He is always saying stupid things though. I would not put it past him.


he pretty much said you need to make games with great content and good replay value... he wasn't really targeting any company here
#6nil_camPosted 6/13/2013 11:01:11 AM
But it is truth. I hang onto the games I love; I sell the ones I don't. I have a collection that stretches back to the SNES era.
#7jtr219Posted 6/13/2013 11:04:14 AM(edited)
He's right though. Nintendo games tend to keep their value and, for me at least, usually are not traded in like other games I get. I bought the Gamecube version of TP last month and it was still about $40! (granted, I did pay extra to get the case and instruction manual rather than just the disk, but still).
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#8Banjo2553Posted 6/13/2013 11:03:15 AM
Nice_Kirbyfan9 posted...
Yes, because nobody trades in good games. Brilliant logic there Reggie.


He actually says that the replayability of their games is "super strong." Headlines for articles always like to do this to spur controversy. He didn't really say anything about the quality of games, he just says replayability needs to be focused on if you don't want gamers trading them in.
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#9SSJ4CHRISPosted 6/13/2013 11:03:18 AM
Funny how that didn't help the N64 or the Gamecube sell worth a damn. Or is helping the Wii U not to sell record setting low numbers now.
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#10NeoMonkPosted 6/13/2013 11:03:48 AM
backhand reggie is at it again
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