Why was Hiroshi Yamauchi such a d*** to 3rd party developers?

#1ZombieToucanPosted 8/12/2014 7:46:09 PM
I've read lots of account of where he was outrite spiteful toward them even as far as calling them useless and went out of his way to make getting a game on their consoles a major pain in the ass. Why did have such a negative attitude towards 3rd parties?
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#2Geminia999Posted 8/12/2014 7:56:26 PM
Something about making the best quality product by putting them through hell, weed out the bad that won't deal with it. I think anyways.
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#3DiscostewSMPosted 8/12/2014 8:04:58 PM
Let's say he was negative towards them as the premise for my thought (since nothing was presented to back that up).

Just prior to Nintendo entering the console market, North America experienced the 1983 Video Game Crash (also known as the Atari Shock in Japan). Revenue peaked at $3.2 billion in '83 and then dropped to $100 million by '85 (approx a 97% drop). The crash was caused by the market being saturated by hundreds of mostly low-quality games, reducing consumer confidence. Now, take on the role of Mr. Yamauchi, who had to deal with this situation as Nintendo was in the process of making the NES/Famicom. How would you deal with potential 3rd-parties who were mostly responsible for this crash? You certainly wouldn't want such low-quality games bringing down your console. His sternness is what drove developers into developing higher-quality products.
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#4VidgmchtrPosted 8/12/2014 8:11:57 PM(edited)
DiscostewSM posted...
Let's say he was negative towards them as the premise for my thought (since nothing was presented to back that up).

Just prior to Nintendo entering the console market, North America experienced the 1983 Video Game Crash (also known as the Atari Shock in Japan). Revenue peaked at $3.2 billion in '83 and then dropped to $100 million by '85 (approx a 97% drop). The crash was caused by the market being saturated by hundreds of mostly low-quality games, reducing consumer confidence. Now, take on the role of Mr. Yamauchi, who had to deal with this situation as Nintendo was in the process of making the NES/Famicom. How would you deal with potential 3rd-parties who were mostly responsible for this crash? You certainly wouldn't want such low-quality games bringing down your console. His sternness is what drove developers into developing higher-quality products.

Adding to this further, older NES models were able to read unlicensed games, which there were MANY at this time. They couldn't help the fact that people would be able to buy some bargain bin crap (or worse, Action 52, 52 substandard games for an MSRP of over $100) and give it to a kid as a birthday or Christmas gift.

Only later models were able to stop playing those games, and by the next console, unlicensed games were much less common thanks to Nintendo doing quality checks on everything.
#5iKhanicPosted 8/12/2014 8:13:37 PM
Because they, and Atari's lax approach with them ended up killing the industry.
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#6cyanide_suicidePosted 8/12/2014 8:34:09 PM
iKhanic posted...
Because they, and Atari's lax approach with them ended up killing the industry.


This. Keeping them on a tight leash required them to have to publish a small amount of decent games. Letting them run wild resulted in them pushing out loads of low quality shovelware crap that resulted in the previous crash.
#7QuestionmarktariusPosted 8/12/2014 8:43:01 PM
Vidgmchtr posted...
older NES models were able to read unlicensed games

Actually, the older models did not. If you turn it on without a cart and the screen flashes, it's not supposed to play unlicensed games. Unlicensed companies figured out workarounds anyway.

The weird top-loader NES didn't even bother.
#8pkmnpkmnPosted 8/12/2014 8:43:25 PM
He's probably rolling in his grave right now thinking about the wii library.
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#9Marcster1994Posted 8/12/2014 8:44:12 PM
cyanide_suicide posted...
iKhanic posted...
Because they, and Atari's lax approach with them ended up killing the industry.


This. Keeping them on a tight leash required them to have to publish a small amount of decent games. Letting them run wild resulted in them pushing out loads of low quality shovelware crap that resulted in the previous crash.


Yeah, and now third parties hate Nintendo now.

Nice trade off.

Maybe his practices made sense back then, but once the N64 was out, he should've stopped meddling.
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#10DiscostewSMPosted 8/12/2014 8:44:48 PM
pkmnpkmn posted...
He's probably rolling in his grave right now thinking about the wii library.


That must be before he finds out how much money the Wii made for Nintendo.
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