I just lol'd. Anyway, it's on February 15th. They could release a trailer for it then; Halo 3 did it, I /think/ Reach did it, and I want to say that Final Fantasy XIII had something to do with it the month before its release (Definitely a sports-related event, but I don't remember if it was the SB or not). We'll just have to wait and see.
"July 18th, 2011: remember this date, Capcom. The date you made a powerless, but extremely annoying enemy." - Professor Icepick (via Capcom Unity)