aw sod it, Il just have to wait a day or two after release and order it off ebay for £10 more like witcher dark eddition. --- 400% more awesome! Also, Torgue doesn't make their guns out of freakin' wood!!!!!!
My guess is they are releasing them in batches. Like, 20 one day, 20 the next day, etc. For all we know, there might only be 200-300 PAL copies per console which means these could be rare around release.
Heck, Diablo III's collector's edition is going for almost 3x the price, and has been since months before its release.