I wonder what they will do for people years from now that pick up this game and don't have shift codes for the chest. Just have them miss out like with Ultimate alliance and the temporary character dlcs where anyone who buys it now will never get them?
There are a bunch that have been available for a long while and at least some of them might be around as long as the SHiFT code servers. In case you haven't seen it: http://orcz.com/Borderlands_2:_Golden_Key
They won't support bl2 years from now most people would have the next gen console and bl3 and they would be worried about that. U don't seem them supporting bl1 anymore
Just means future buyers will be sol but that's thing.about.buying.the game early on u get exclusives or incentives and wet a head start leveling/gameplay wise while people who wait don't but they save money on the game