Yep. This batch of watches is even more limited than the 999 one(unless aksys decides to sell it at their store).
About a week ago, a new 999 watch sold for $160 on ebay. :p
The prices don't determine how limited something is, especially before they are actually released.
Things are only worth as much online as people are willing to let them be. If people sell them for $200 online and people still buy them, then that's how much they are worth. If no one buys them at that price, people will try selling them for lower prices to see if they can get a sale, and then eventually a price low enough for enough people will be met, and that becomes that general price online.