I'm always a little stunned every time someone else gets "surprised" by the fact that media related to Jump's "Big 3" (One Piece/Naruto/Bleach) are popular.
I mean... really? Come on.
Wasn't the Bleach manga cancelled or some such because it lost a chunk of popularity? (as in, it's back to being printed in Shonen Jump only, instead of being sold in it's own book)
Anime was canceled cause no one wanted to watch filler.
YES lol I never saw Bleach. Only the miscellaneous episodes i catch on Adult Swim/Toonami. But i did a little research back in january... It's insulting. It has 4 seasons of fillers. Thats 4 seasons of stuff that never "happened" in the cannon. And if im not mistaken 3 are back to back to back.