I don't think it will be, but it seems that the statement in the press release that EA can't renew its "current license" with the NCAA (after the current one expires in 2014) is what has led to some confusion.
There's a piece on Kotaku that says:
"The settlement's most notable restriction is a five-year ban on any exclusive license between EA Sports and the NCAA, once their current pact expires in 2014. But this has little real effect, as the last NCAA football video game published by someone other than EA Sports was Sega's College Football 2K3 a decade ago. EA Sports is still free to strike any non-exclusive deal with the NCAA after 2014."
I doubt they would give up the cash cow, besides it's not like many places were rushing to pump out college sports games other than EA anyway.
I don't know that NCAA Football has been a "cash cow" for EA. They spent a ton of money to the NCAA for exclusivity. This game sell's o.k., but it's not the garunteed million seller like Madden or NHL is.