Better than Toys 'R Us. 20 min. drive vs 2.5 hour for me.
The point is any in store event is stupid.
You're right. From now on, there should be no more events, at all.
With WiFi, there's honestly no excuse not to have it be an online event. At the very least have the online event in conjunction with the in-store event for those with no WiFi access. --- Pokemon White FC: 3568 3549 8596
Toys R Us at least did events right. Participation would also get you something like a $15 discount card toward another DS game or something like that. Unfortunately, a few of those only applied to games with the word "pokemon" in the title, which kinda doesn't work for people with no interest in all of that spinoff stuff.
But still, they made the events worth your while, as opposed to simply getting your foot in the store.