Only been playing a month, but it seems every Friday at 1pm est, EA has a promo or deal or whatever which lasts for about 72 hours. The Free gold packs are 2 per user every 24 hours for a week it looks like. The only down to this is you can't sell or auction anything from the packs. I was lucky to get puck bonuses in a pack and a couple decent players(84+). Nice move by EA though IMO.