I still remember the negative backlash against Mass Effect 3. What did good ol' EA do? They implied the backlash was solely done by bigots who were upset that homosexual relationships were added to the game. They followed this up with a vigorous bot-campaign that included posts from "George" in Pakistan and "Fred" in North Korea thanking them for their support. Bear in mind the lack of electricity and internet in both of those countries, and note that homosexuality is illegal in Pakistan.