That's why I'm saying they will find out when looking at games in the store. I don't know if the US is different but shops where I live always have high profile games on display on the top shelf with the release date to promote them/get them known before the game comes out.
Ah I see. I really don't think that would be enough though. I live in the US and it's pretty much Microsoft land over here >_<. The girl at gamestop looked really shocked when I said I wanted to preorder PSASBR.
If Sony would just spam the commercials for awhile and get people aware of the game, I really think that would help so much. That's always been one of their biggest flaws imo. Sony Exclusives always have so much quality and i'm tired of people not even hearing of half of them..