Maybe I'm being hopeful, but what if they're announcing the release date on the date of release? My memory is a bit fuzzy on the event, but didn't Microsoft unveil a new 360 design which went on sale the same day at E3 2010? Maybe it's a ridiculous hope, but you never know. Either way I'm not disheartened. I'm still very much loving this game and I know the DLC will be out eventually. I can wait for it, we all know it's coming. There's plenty of stuff to do in the meantime.