i thought it was advertised heavily. they plastered it all over youtube, twitter, facebook, made a commercial, put demo kiosks and did an open and closed beta. most games dont get a single beta let alone two.
Unfortunately, a lot of the advertising it had wasn't very valuable.
They ran commercials. On TV, too! I saw one on ESPN with my dad. However, here's the thing....
In 1999, as a little kid, one of my favorite commercials was the Smash Bros one. DK, Yoshi, Mario and Pikachu (four of my favorite characters in the world at the time, =) ) were just walking around and they start beating the crap out of each other. It's random, it's funny - and hey, in between all that, there's clips of gameplay. And the game looks really cool! And it combines the characters, and you can fight!
After watching that commercial once, I knew I had to get the game, and every time it came on my brother and I would go "OH LOOK ITS ON AGAIN!!!" and get all excited.
PSASBR's commercial had no gameplay. That's just asinine. I mean, that's fundamentally dumb, on a level that I can't even comprehend. It was literally just 30 seconds of some random live action battle that was dark and brooding instead of light-hearted and funny, and then it goes "Playstation All Stars Battle Royale - November 20th"
Are you kidding? Most people probably thought it was a commercial for some weird reality TV show where people cosplay as Playstation characters and try to beat each other up. XD
SHOW SOME GAMEPLAY!
But this is a moot point now, since Sony fired that marketing firm and moved onto a new one.
Honestly, though, now that you bring this all up, there was a good bit of marketing. A bunch of people probably played the game in Gamestop, Target, etc. There was definitely more awareness of it than the sales suggest. There had to be! The individual character reveal trailers on youtube have anywhere from 300,000 to 500,000 views, depending on the character. By all accounts, the game hasn't even sold close to 500,000, and probably not even 300,000!
So there was some bad marketing, and the TV spots were unacceptably bad. I don't know how anybody thought it made sense to not show gameplay. You seriously could've done a generic "hey here's PSASBR, lolol isn't it fun, well you can buy it soon!" commercial and that would've been more effective than what they ran.
I feel like a broken record, but this entire project was just so embarrassingly mismanaged. It's a miracle they sold any copies at all.
If I haven't mentioned Trivio in my post, it's because she is so beautiful and precarious that I just wanted to show her how much she means to me.