Whether Nintendo Land is the right game for that, I'm not sure. Nothing about it interests me yet, unlike Super Mario World, Mario Kart DS, Tetris, and Wii Sports.
NSMBWiiU would seem like the more obvious choice, since everyone and their grandma ran out and bought a Wii for NSMBWii, and they eventually bundled it with the system. I doubt Nintendo Land will generate interest in Nintendo titles with anyone who is currently a non-fan of them. Customers tend to be pretty savvy, and the best way to generate interest in something like LoZ or Metroid would be to put out quality LoZ and Metroid games. Just look at how successful NSMBWii was compared to Mario Galaxy, and you realise that brand recognition isn't enough to generate interest.
"We have no loofas in the Palace of Wisdom" - John Morrison