I think LR started development WAY before August.

#1Elice_CarolPosted 9/3/2012 9:50:46 AM
Remember that XIII-2 ended with a sequel in mind, and considering that the DLC begun development towards the end of XIII-2's main development the ideas for LR may have sprung up around that time before quietly starting development around the EU release of XIII-2.

Think about it, how could they be able to show a trailer with gameplay, story and blahblahblah only half a month after it "officially" went into development? Also, other than XIV SE was very silent regarding development over future FFs, so there may be more credit to this hypothesis than you might think.
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#2TiaelPosted 9/3/2012 9:51:34 AM
Waiting for: Ni no Kuni - Support this awesome gem.
#3shinigami_mattPosted 9/3/2012 9:51:48 AM
They already have a beta demo, so I assume so.
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#4MagiusNecrosPosted 9/3/2012 9:52:26 AM
Going into full production means the other half rejoined the team already working on it.
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#5FtpkornPosted 9/3/2012 9:52:26 AM
Then again a lot was re-used assets, but i see your point.
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#6zodiac_swordPosted 9/3/2012 9:52:35 AM
I think they finished it before they started.
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#7jfielding95Posted 9/3/2012 9:52:40 AM
Doubt it, people who watched the demo said that they weren't surprised it wasn't show publically because it was incredibly early, the dialogue was placeholder spoken by SE staff and there were a number of glitches present
#8HAAH_WAAWPosted 9/3/2012 9:53:46 AM(edited)
shinigami_matt posted...
They already have a beta demo, so I assume so.

actually, it's a pre-alpha build of the pre-alpha build.
#9wwwgippal2Posted 9/3/2012 9:54:46 AM
Here in SE, time does not flow as it should. Long before we began our development we had already concluded it, now it's ready and we're just trolling you.
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#10RostikMusicPosted 9/3/2012 10:06:16 AM
I agree