Oh, do you think so? I guess to me it seems pointless for someone to continue purchasing their games if they keep being disappointed each time. I suppose 'give up' might be an odd way to put it, though, and there would always be the possibility they'd eventually make something the person would enjoy.
Well yeah, if a game isn't good, don't buy it, but my point is that the people who are like "if this game is bad, I'm giving up on [company] and never buying their games again" are being immature. Refraining from buying games until they're good again? Mature. Deciding you never want to give a company another chance? Immature.
Currently awaiting: Pikmin 3, Lunar Knights 2, LM:DM, AC:NL, XY, X, WW HD, LoZ U, LR:FFXIII, FFVXIII Skarmory would slap the hell outta you