Square Enix Detail Where Their Losses Are Coming

#1kupo1705Posted 4/8/2013 2:31:36 PM
http://www.siliconera.com/2013/04/08/square-enix-detail-where-their-losses-are-coming-from/

“Let’s talk about Sleeping Dogs: we were looking at selling roughly 2~2.5 million units in the EUR/NA market based on its game content, genre and Metacritic scores. In the same way, game quality and Metacritic scores led us to believe that Hitman had potential to sell 4.5~5 million units and 5~6 million units for Tomb Raider in EUR/NA and Japanese markets combined.

“Of course, we want to hedge risk in budgeting these units directly into the forecast, therefore we base the forecast on 80-90% of the total sales potential of each title. However, it is disappointing that our results fell below these marks.”


So yeah, unrealistic expectations.
Plus something else:

Some of the content being scrapped was in development at studios in Japan.


Apparently some games were cancelled. (No, not Versus)
#2CokaineCowboy77Posted 4/8/2013 2:34:13 PM
VERSUS?
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#3hyro56Posted 4/8/2013 2:36:29 PM
When I read they collect data from Metacritic scores, I facepalm'd.
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#4Rodrigo996Posted 4/8/2013 2:38:06 PM
Canceled games = Versus comes out earlier
#5MagiusNecrosPosted 4/8/2013 2:39:01 PM
I think instead of saying what is perceived to not have gone well, there should be an evaluation on the "why" it hasn't done well. At the very least, Square has acknowledged there is a problem, which is a step in the right direction, regardless of how long it took them to figure this out.

And a thing to note is the focus on their western side.

They avoid Japan side which is infinitely worse off.
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#6kupo1705(Topic Creator)Posted 4/8/2013 2:47:01 PM
hyro56 posted...
When I read they collect data from Metacritic scores, I facepalm'd.


That's actually what happens though, review grades do sell a game. And it's not just people seeing a game gets a good score, so they go out to buy it. Large chain stores buy games based on their score. If a game gets something like a 7,5, you're screwed. In the current environment you need at least a 85 to even stand a chance against other big AAA games.

Yes, Metacritic is the cancer of the industry.
#7j-fielding95Posted 4/8/2013 2:52:47 PM
Where does it say in the article that Versus wasn't one of the cancelled games?
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#8kupo1705(Topic Creator)Posted 4/8/2013 2:56:03 PM
j-fielding95 posted...
Where does it say in the article that Versus wasn't one of the cancelled games?


They'd be idiots to cancel it at this point.
And Nomura said in an interview about KH1.5 last month that Versus was progressing fine.
#9drsw36Posted 4/8/2013 2:56:15 PM
Can't believe they're blaming Eidos for this. They produced nothing but hits for them.
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#10j-fielding95Posted 4/8/2013 2:58:21 PM
kupo1705 posted...
j-fielding95 posted...
Where does it say in the article that Versus wasn't one of the cancelled games?


They'd be idiots to cancel it at this point.
And Nomura said in an interview about KH1.5 last month that Versus was progressing fine.


It's been progressing fine for 6 years. He's a corporate liar.
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