Xbox One will reward users who watch adverts. ITT: article

#1BeastLeeAdamsPosted 5/29/2013 8:09:23 AM
http://www.telegraph.co.uk/technology/video-games/Xbox/10087148/Xbox-One-will-track-viewers-TV-habits-and-reward-them-for-watching-ads.html

Matt Warman

Digital credits or physical rewards could be awarded for watching adverts or TV series, and the patent suggests that eye tracking and even heart-rate monitors could even be used to provide viewers with further rewards.

The move would be a further step towards paying users for sharing their data, and forms part of an application called 'Awards and Achievements Across TV Ecosystem' that was submitted to the US Patent and Trademark office earlier this month.

Watching shows or adverts could also be rewarded with vouchers or products, the patent suggested, implying that the scheme will be opt-in, rather than a landgrab for users’ information.

A diverse range of activities is included, from watching commercials to entire series, or “performing a specific action while watching video content”. The last is likely to relate to the possibilities raised by the Xbox Kinect controller, which can track what users are doing and how they are moving about.

The application says “Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content. To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content. Producers, distributors, and advertisers of the video content may set viewing goals and award a viewer who has reached the goals.

The application continues, suggesting that “By providing content viewing goals and awarding the viewer for reaching the goals, the present disclosure provides for an interactive television viewing experience. Additionally, by tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities.”

The plans are not yet officially planned for a specific product. In a statement Microsoft said, "Microsoft regularly applies for and receives patents as part of its business practice; not all patents applied for or received will be incorporated into a Microsoft product.”

Microsoft’s plans for the Xbon One, however, included unprecedented integration of TV services, which the company says will address the increasingly fragmented living room entertainment systems with which many users live.

Microsoft’s Xbox 360 already uses a similar system of rewards, but its technology allows for less sophisticated surveillance of users.

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#2YeomanlyPosted 5/29/2013 8:15:21 AM
Something like that would earn them a lot of kudos from the TV industry, they would even push it as a must have in the home.
#382xenoPosted 5/29/2013 8:19:20 AM
I'd pay $40 a month to not see a single advertisement anywhere.
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Shwing
#4Kuro-chan_101Posted 5/29/2013 8:20:44 AM
And that demonstrates why Microsoft wins both ways. They win through ad revenue and they win with those who would pay extra to not have ads.

I can think of a better way to skip ads: Don't buy it. :)
#5YeomanlyPosted 5/29/2013 8:21:22 AM
82xeno posted...
I'd pay $40 a month to not see a single advertisement anywhere.


Programming costs a hell of a lot more than that, I'm happy with advertinsing, time to make drink, stretch legs, but in reality I record it all and fast forward. ;)
#6gjc2007Posted 5/29/2013 8:22:38 AM
From: 82xeno | #003
I'd pay $40 a month to not see a single advertisement anywhere.


Get netflix. Costs $8 a month. You're welcome.
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Why used games don't hurt the industry and why content passes are bull****: http://umthumbs.gametrailers.com/users/noobiablos/gamepad/?
#7YeomanlyPosted 5/29/2013 8:24:26 AM
gjc2007 posted...
From: 82xeno | #003
I'd pay $40 a month to not see a single advertisement anywhere.


Get netflix. Costs $8 a month. You're welcome.


Is Game of Thrones on Netflix? Only thing I watch at mo, along side Family Guy repeats.
#882xenoPosted 5/29/2013 8:27:24 AM
gjc2007 posted...
From: 82xeno | #003
I'd pay $40 a month to not see a single advertisement anywhere.


Get netflix. Costs $8 a month. You're welcome.


I do have netflix. $32 for all the other crap advertising I see elsewhere. Thanks.
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Shwing