Microsoft to provide Xbox data to marketers.

#11kyncani(Topic Creator)Posted 10/7/2013 2:25:03 PM
axelfooley2k5 posted...
MRL3G3ND posted...
they put more thought into marketing to marketers

when they forgot to provide a reason to put this in my home

smh at the people who are cool with this

talk about die hard


i like how microsoft is almost bragging about it
built with advertising in mind lol


The message wasn't meant for gamers, it was a speech to the Association of National Advertisers Masters of Marketing Conference in Phoenix Oct. 5.

On the one hand, they tell gamers the Xbox One is made for us, to play games and that privacy is a very big concern for them.

On the other hand, they tell advertisers that even if some very few suckers do actually use Kinect, of course they will analyse the videos taken with it and they're just building the greatest advertising platform ever.

And they go on about how Kinect can """read skeletal movement, muscle force, whether people are looking at or away from the TV and even their heart rates, Mr. Mehdi said. The latter happens as the camera detects slight changes in skin tone related to dilation of a blood vessel in the eyeball that responds to heart rate, Mr. Mehdi said."""
http://adage.com/article/special-report-ana-annual-meeting-2013/xbox-reshape-marketing/244605/

This is disgusting.