What's this AC4 initiates program all about?

#1MrImpatient35Posted 10/19/2013 8:47:40 AM
http://www.examiner.com/article/ubisoft-to-provide-year-round-content-with-assassin-s-creed-initiates-fan-page

So I get new stuff for my ship if I sign up (just did)? And some new story stuff?
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33 things to know about X1: http://www.oxm.co.uk/61886/features/the-xbox-one-33-things-you-need-to-know/
DR3, AC4, Xbox Fitness, and maybe Crimson Dragon