Why does Japan not like MS and Xbox products?

#21SSBCandidatesPosted 1/1/2014 12:11:41 AM
Su-Qing-Xin posted...
The answer is MITI.

MITI is the Ministry of International Trade and Industry, which oversees all business operations within Japan's borders. The thing is, MITI only regulates JAPANESE companies. Any foreign businesses trying to operate within Japan can still operate, but they will have a very tough time. MITI allocates certain market shares to each competing company within a sector (so in the case of video game consoles. Sony and Nintendo). MITI either helps or creates restrictions on companies doing poorly or dominating too much. Therefore, foreign companies are essentially pushed out.

I'm surprised Microsoft has not given up in Japan yet.


How come the MSX was a success?

Honestly I wish to see MS being a success in Japan, weird the hole love/hate thing on the west. They love big American movies, European culture and make their anime characters look more like western people, yet hate MS games.

Would it help a COD only version in Japan where you play as the JSDF?
#22sjc1279Posted 1/1/2014 12:44:01 AM
SSBCandidates posted...
Su-Qing-Xin posted...
The answer is MITI.

MITI is the Ministry of International Trade and Industry, which oversees all business operations within Japan's borders. The thing is, MITI only regulates JAPANESE companies. Any foreign businesses trying to operate within Japan can still operate, but they will have a very tough time. MITI allocates certain market shares to each competing company within a sector (so in the case of video game consoles. Sony and Nintendo). MITI either helps or creates restrictions on companies doing poorly or dominating too much. Therefore, foreign companies are essentially pushed out.

I'm surprised Microsoft has not given up in Japan yet.


How come the MSX was a success?

Honestly I wish to see MS being a success in Japan, weird the hole love/hate thing on the west. They love big American movies, European culture and make their anime characters look more like western people, yet hate MS games.

Would it help a COD only version in Japan where you play as the JSDF?


Ps4 launch date for japan is 2/22 and there's no launch date set for xbone in japan. Microsoft only said xbone will launch late 2014 in japan. Ps4 gets atleast 6 month ahead start in japan. Xbox 360 sold only 1.6 million in japan. I read a news article about ps4 preorder surpassing half million in japan. That was back in november. I think ps4 will dominate japanesse market just like last gen.
#23ChancoPosted 1/1/2014 2:39:05 AM
The Japanese market is complex and difficult to crack. But to say that the Japanese don't like western products is ill informed at best. For example, the Japanese do covet western cars, but it's not viable for a whole number of reasons for the average person in Japan to own a western car (leading to even more cachet for those that do).

From Wikipedia :-

Kei is a Japanese category of small vehicles, including passenger cars, vans, and pickup trucks. They are designed to comply with Japanese government tax and insurance regulations, and in most rural areas are exempted from the requirement to certify that adequate parking is available for the vehicle. This especially advantaged class of cars was developed to promote popular motorization in the post-war era. While successful in Japan, the genre is generally too specialized and too small to be profitable in export markets.

Japan (especially its cities) is one of the most densely populated places on the planet. Therefore, space is a real issue, Most peoples homes are tiny, therefore, living space (and room for stuff) is limited.

MS have traditionally made a mess of their Japanese launches. The consoles were too big, alienating the Japanese consumer. The controllers were too big, alienating the Japanese consumer. MS didn't provide any games that appealed to the Japanese, alienating the Japanese consumer. The Japanese aren't impressed by "BIG" technology. They're impressed by small technology, hence the popularity of handheld gaming. The XBone demands a lot of space. The console itself is big, despite this it still demands even further space because of the external power brick and then there's the Kinect. Not only does the Kinect itself take up space, but it demands a lot space in which to operate, something that is not readily available in the average Japanese apartment. Any kid out there who's stuck with the box room in the house for their bedroom and has a Kinect will confirm that lack of space presents real issues.

I'm sure the Japanese would embrace the XBox if there was a compelling reason to own one. Unfortunately (for MS), the Japanese have a fairly unique taste when it comes to games. Lots of people on these boards will say they love Japanese games, but the reality is that hardly any Japanese games make it across to the west, simply because they don't appeal to 99.9% of western gamers. One of the biggest franchise in Japan is a train driver simulator.

Basically, there is a disconnect between the west and Japan when it comes to games. What works in Japan for the most part doesn't work in the west and vice versa. When MS launched Xbox in Japan it really pushed Halo. The trouble is that hardly anyone in Japan cared for FPS games. So despite Halo being a stunning example of the genre (and a reason to buy an Xbox in the west), in Japan, the Xbox was seen as a huge lump demand lots of space, with a controller that wasn't comfortable (for the Japanese) featuring a game that didn't appeal. MS didn't really improved their situation in Japan with the 360, making much of the same mistakes.

The RROD probably didn't help matters. After all, why would you buy a big, noisey, unreliable import when you can buy a home grown product that is smaller, quieter, cheaper, more reliable and with a better selection of games (for your taste).

It therefore doesn't surprise me that MS haven't announced a release date for the Xbone. After all, if you're not interested in Kinect (and/or don't have room to use it) what is the compelling reason to buy an XBone?

Considering the PS4 hasn't launched in Japan yet you get a clear idea that the Japanese home console market is not a priority for Sony, the rest of the world is now a much more important market. When even Sony isn't targeting its own domestic market, then MS will be thinking long and hard before it considers dropping huge amounts of coinage on Japan.
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#24CaIiber345Posted 1/1/2014 2:50:16 AM
skermac posted...
I don't get it. You would think they would love it as much as any other gaming system. This says MS doesn't even know what content the Japanese would like. Really? Do some research MS! Looks like the XB1 wont be a big hit there at all.


So? That's how the world works. Why should they "love it as much as any other gaming system"? The tone of your OP makes it sound as if something is wrong with Xbox not doing well in Japan...
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#25ItchyTasty93Posted 1/1/2014 3:04:17 AM
Western people: Loves japanese consoles & games.

Japanese people: Doesn't love American consoles("Xbox" to be specific) and doesnt also love western made games such as FPS.

The Irony.
LOL
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#26ChancoPosted 1/1/2014 3:16:07 AM
SSBCandidates posted...
Su-Qing-Xin posted...
The answer is MITI.

MITI is the Ministry of International Trade and Industry, which oversees all business operations within Japan's borders. The thing is, MITI only regulates JAPANESE companies. Any foreign businesses trying to operate within Japan can still operate, but they will have a very tough time. MITI allocates certain market shares to each competing company within a sector (so in the case of video game consoles. Sony and Nintendo). MITI either helps or creates restrictions on companies doing poorly or dominating too much. Therefore, foreign companies are essentially pushed out.

I'm surprised Microsoft has not given up in Japan yet.


How come the MSX was a success?


The MSX wasn't a singular device, it was a computer design specification standard. This MSX was the brainchild of Microsoft Japan. Microsoft didn't make the MSX they patented the architecture and licensed it. Other manufacturers (mainly Japanese) manufactured MSXs.

Whilst the name MSX standards for MicroSoft eXtended, people didn't think they were buying a Microsoft product, they thought they were buying a Sony or Panasonic or Philips or Hitachi etc. The key thing was that it was a standard (like the PC). So whilst a Panasonic MSX would look completely different to a Hitachi MSX, they would run the same software.

The MSX was supposed to be a world wide standard, but this Japanese design (remember MS Japan) never really took off outside of Japan. Outside of Japan, the MSX pretty much bombed as most people bought the C64, Atari 800, Sinclair Spektrum and BBC micro/electron.

Therefore, your MSX argument is flawed, because it wasn't an American product that did well in Japan, it was a Japanese product that didn't do well outside of Japan.
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LiveTag : Chanco - PSN PirateQyv
Remember : Don't moon a werewolf !
#27Pontificus32390Posted 1/1/2014 4:40:03 AM
One of the few things that sold 360's in Japan was Idolmaster. The second one got a PS3 release, so now Xbox is probably useless to them if the series becomes multiplat or Sony exclusive (at least on consoles).
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#28SorbetowulfPosted 1/1/2014 5:19:57 AM
Chanco posted...
The Japanese market is complex and difficult to crack. But to say that the Japanese don't like western products is ill informed at best. For example, the Japanese do covet western cars, but it's not viable for a whole number of reasons for the average person in Japan to own a western car (leading to even more cachet for those that do).

MS have traditionally made a mess of their Japanese launches. The consoles were too big, alienating the Japanese consumer. The controllers were too big, alienating the Japanese consumer. MS didn't provide any games that appealed to the Japanese, alienating the Japanese consumer. The Japanese aren't impressed by "BIG" technology. They're impressed by small technology, hence the popularity of handheld gaming. The XBone demands a lot of space. The console itself is big, despite this it still demands even further space because of the external power brick and then there's the Kinect. Not only does the Kinect itself take up space, but it demands a lot space in which to operate, something that is not readily available in the average Japanese apartment. Any kid out there who's stuck with the box room in the house for their bedroom and has a Kinect will confirm that lack of space presents real issues.

I'm sure the Japanese would embrace the XBox if there was a compelling reason to own one. Unfortunately (for MS), the Japanese have a fairly unique taste when it comes to games. Lots of people on these boards will say they love Japanese games, but the reality is that hardly any Japanese games make it across to the west, simply because they don't appeal to 99.9% of western gamers. One of the biggest franchise in Japan is a train driver simulator.

Basically, there is a disconnect between the west and Japan when it comes to games. What works in Japan for the most part doesn't work in the west and vice versa. When MS launched Xbox in Japan it really pushed Halo. The trouble is that hardly anyone in Japan cared for FPS games. So despite Halo being a stunning example of the genre (and a reason to buy an Xbox in the west), in Japan, the Xbox was seen as a huge lump demand lots of space, with a controller that wasn't comfortable (for the Japanese) featuring a game that didn't appeal. MS didn't really improved their situation in Japan with the 360, making much of the same mistakes.

The RROD probably didn't help matters. After all, why would you buy a big, noisey, unreliable import when you can buy a home grown product that is smaller, quieter, cheaper, more reliable and with a better selection of games (for your taste).

It therefore doesn't surprise me that MS haven't announced a release date for the Xbone. After all, if you're not interested in Kinect (and/or don't have room to use it) what is the compelling reason to buy an XBone?

Considering the PS4 hasn't launched in Japan yet you get a clear idea that the Japanese home console market is not a priority for Sony, the rest of the world is now a much more important market. When even Sony isn't targeting its own domestic market, then MS will be thinking long and hard before it considers dropping huge amounts of coinage on Japan.


Very well informed post. Points like these are what Western consumers don't understand about "the console war" and how Japanese sales numbers don't really make much of an impact on the state of Western gaming, and while Microsoft has pretty much acknowledged that it doesn't mind being outsold in Japan.

Most games made for the Japanese market are made in the Japanese market, and few see the light of day outside Japan. It's been this way since the Nintendo/Famicom days. The 500,000 pre-sale numbers for PS4 will pad the numbers, but in the grand scheme of things, matter little to MS or Western gaming, other than for bragging, which, at the end of the day, is basically just blowing hot air (or keys).
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#29SSBCandidatesPosted 1/2/2014 8:28:56 PM
Chanco posted...
SSBCandidates posted...
Su-Qing-Xin posted...
The answer is MITI.

MITI is the Ministry of International Trade and Industry, which oversees all business operations within Japan's borders. The thing is, MITI only regulates JAPANESE companies. Any foreign businesses trying to operate within Japan can still operate, but they will have a very tough time. MITI allocates certain market shares to each competing company within a sector (so in the case of video game consoles. Sony and Nintendo). MITI either helps or creates restrictions on companies doing poorly or dominating too much. Therefore, foreign companies are essentially pushed out.

I'm surprised Microsoft has not given up in Japan yet.


How come the MSX was a success?


The MSX wasn't a singular device, it was a computer design specification standard. This MSX was the brainchild of Microsoft Japan. Microsoft didn't make the MSX they patented the architecture and licensed it. Other manufacturers (mainly Japanese) manufactured MSXs.

Whilst the name MSX standards for MicroSoft eXtended, people didn't think they were buying a Microsoft product, they thought they were buying a Sony or Panasonic or Philips or Hitachi etc. The key thing was that it was a standard (like the PC). So whilst a Panasonic MSX would look completely different to a Hitachi MSX, they would run the same software.

The MSX was supposed to be a world wide standard, but this Japanese design (remember MS Japan) never really took off outside of Japan. Outside of Japan, the MSX pretty much bombed as most people bought the C64, Atari 800, Sinclair Spektrum and BBC micro/electron.

Therefore, your MSX argument is flawed, because it wasn't an American product that did well in Japan, it was a Japanese product that didn't do well outside of Japan.


Still, MS is not a Japanese company so my argument is not invalid. Sure it was a Japanese branch, but overall still an American company.
#301nternationa7Posted 1/2/2014 8:37:53 PM
The Japanese like them iphones so that xenophobia point is kinda moot. Microsoft products are just terrible quality compared to the competition. I wouldn't buy a xbox either if around 50% of them failed due to the rrod.
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