Xbox One may see buying rush in China

#1LEGEND_KILLERRRPosted 5/4/2014 9:53:21 PM
http://usa.chinadaily.com.cn/epaper/2014-05/02/content_17479327.htm

Microsoft Corp's selling of its Xbox One flagship gaming console in China later this year may see a rush of buyers, according to an analyst.
"I expect there will be a lot of interest," said Ed Maguire, managing director of the Software Research team at brokerage and investment group Credit Lyonnais Securities Asia.

"What I would say about Xbox now is that they're addressing a market that has evolved around a lack of consoles. It's going to be difficult, but there's a unique experience that they bring to the table," Maguire said Thursday in an interview with China Daily.

Due to government officials' concern over unsavory content, a moratorium was placed on video game consoles back in 2000, and Microsoft, Nintendo Co and Sony Computer Entertainment Inc - three of the world's largest video game console makers - have since been left on the outside looking in at China's lucrative video game industry. China lifted the ban in January,

Maguire said that Microsoft has been "shut out of the Chinese market has been a challenge for [the company's] broader business aspirations in China."

"Over time, the challenge for Microsoft is going to center on delivery of the content and offering a viable alternative to some of the online and mobile games that are attracting a lot of attention from users," he said.

Microsoft announced its console rollout for China at a joint press conference with the BesTV New Media Co in Shanghai on Tuesday.

Maguire said partnering with foreign companies is an "absolute necessity" for Microsoft. He also said that picking up market share in a country where gaming consoles have been virtually nonexistent is not going to be easy.

"Gaming is based in a lot of habit and behavior, so there's always a learning curve when you learn a new system," Maguire said. "It's going to take time, but that said Microsoft is a company that has lots of patience. They will not be discouraged if the uptick in the first year or two falls short of expectations, but they'll be willing to stick with it."
"
Microsoft wants to advance their platform
strategy, so this is part of a longer-term strategy to proliferate the platform and be able to support it with the services," he said. "The key for Microsoft to become differentiated is to encourage a local industry of developers who are creating games on the Xbox platform."

Microsoft has not yet released price points or sales estimates for the Xbox One in China.
Microsoft, a worldwide leader in computer services, also manufactures and sells a wide variety of consumer electronics and personal computers. BesTV, a subsidiary of the Shanghai Media Group, operates its main business in Internet-based television services.

Enwei Xie, general manager of Xbox China, said in China "the opportunities are endless" for Microsoft's Xbox One.
Yusuf Mehdi, Microsoft's corporate vice-president of marketing and strategy for the Devices and Studios Group - which is responsible for most of the company's hardware products, including the Xbox - said BesTV "is the ideal partner" to bring the Xbox to China.

China's decision in January to lift its moratorium on video game consoles was accompanied with a requirement that gaming console units sold domestically need to be built in the Shanghai pilot free trade zone (FTZ) that was launched in September 2013.

A joint venture between Microsoft and BesTV became the first company registered in the FTZ.
The video game industry in China, the majority of which is concentrated on computer-based gaming, generated revenues of $13 billion dollars last year, a 38 percent jump year-over-year, according to the BBC News
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#2Garfield64Posted 5/4/2014 10:35:53 PM(edited)
China has a huge extensive black market full of Xbox Ones without restrictions and millions of systems with preinstalled mod chips with 2 terabyte harddrives full of every single popular fun game that ever came out for system for around 200 USD.

OR they can pay around 600 USD to get a system that is restricted out the ass that prevents 90% of the games they like to play?

Yep sure will sell well.
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#3Garfield64Posted 5/4/2014 10:39:21 PM
Oh I forgot to add.

Good thing Microsoft has tons of Free To Play MMO games on there system.

As that's China's favorite genre to play. The idea of having to pay a yearly fee to just use normal free online apps and games would be insane to the Chinese. As they have a restricted income base system.

While I see PS4 have some "symbolince" of chance in China though VERY small.

Xbox One has no chance at all in china. Not even a tiny one @_@.
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#4MertensCWPosted 5/4/2014 10:39:29 PM
It's probably mandatory to buy one, so the government there can spy on their people.
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#5Apex-PlayerPosted 5/4/2014 10:41:40 PM
Live in China?
www.taobao.com
Order an xboxone and your games for xboxone from there.
If you insist on owning it,
it might as well be the unrestricted version instead of the nerfed crap they'll be trying to push legally.
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PSN/ Comfort_Cat
#6T-Virus935Posted 5/4/2014 11:19:15 PM
If you really expect good sales in China obviously you've never been to China. Lol. Yeah I'm getting no more than 1.2 million sales years end in China tops.
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The absence of evidence is not the evidence of absence.
#7chubbychaserPosted 5/5/2014 2:13:21 AM
and Garfield64 posted...
China has a huge extensive black market full of Xbox Ones without restrictions and millions of systems with preinstalled mod chips with 2 terabyte harddrives full of every single popular fun game that ever came out for system for around 200 USD.

OR they can pay around 600 USD to get a system that is restricted out the ass that prevents 90% of the games they like to play?

Yep sure will sell well.


and xbone content is very western oriented. It dont really appeal much to the average Asian consumers. Ps4 have way more chance to success in term of content appeal alone.

and with kinect included i would assume China government are also concern about nsa spying/monitoring/data mining their citizens.
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#8BoomerHelllPosted 5/5/2014 2:28:25 AM
They still have unannounced exclusives planned that are Asian centric games. I say it all depends on those titles if xbone wants to sell well over there, and for those saying it won't sell well because no MOBAs or free to plays remember 1st person shooters are the number 1 genre here, doesn't mean other games don't sell.
#9CaIiber345Posted 5/5/2014 2:38:55 AM
Microsoft can't even properly brand and market a console to its home audience. How are they going to market and create content for a Japanese audience???
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#10CharadeSmithPosted 5/5/2014 2:46:19 AM
they also thought people would eat up their XB1 plans and "#dealwithit". wrong then, wrong now
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