I don't fully understand this. Sure they aren't meeting their initial goals but if they are making a significant amount of money then how is that a failure?
Think about it like this. You have 2 kids saling lemonade to the neighbors in the same neighborhood. Kid A is saling A LOT more lemonade than Kid B. However, Kid B is saling a respectable amount and is bringing in plenty of money. Did Kid B fail because he couldn't out sale Kid A? I personally don't think so if plenty if money is still coming in.
It's amazing how every time you open your mouth you prove you're an idiot! ~Vegeta
That is NOT the benchmark MS is using TC. Projected sales not being reached is the mark of failure. If MS stated that they were going to sale "X" number of units and they only sell "X-whatever %" then they have failed to meet investor expectations. The only thing Sony has to do with that is they have possibly taken a certain percentage of MS's projected market share. At that point MS needs to change their strategy in an attempt to gain that market share back and then to take some of Sony's.