why does microsoft have such terrible pr?

#21nableetPosted 8/16/2014 4:34:20 AM
SigmaLongshot posted...
Actually, if you consider what they're doing, it's solid public relations.

Ever heard of "lying through omission"? It's the cornerstone of PR, and not just the shady stuff. It's about swaying the populace to believe the good is great and the bad isn't quite so bad.

For example, when the Microsoft Public Relations orator states, "We've secured exclusivity rights to Rise of the Tomb Raider", they're not lying whatsoever. Whether or not the exclusivity comes conditionally or not is irrelevant regarding the statement. Why on earth would anyone say, "The game is exclusive to this platform until a designated time, after which the developers can choose when, or even if, they want to discuss bringing it to PLAYSTATION, BABY!"?

In the same way Sony are fiercely marketing Destiny in the UK solely with PlayStation branding (with the Sony Entertainment UK department actually purchasing TV spot exclusivity during peak hours - http://www.ispot.tv/ad/7gRz/destiny), they're not going to market information that doesn't positively spin something.

THAT would be poor PR. The major difference is, one is apparently "smart", and one is allegedly "villainous" despite the practice being exactly the same.


1) They should have said "coming first to Xbox!", you know, that phrase Sony used several times during their press conference?

2) Marketing Destiny is no different to the ads MS runs for CoD.
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GT: Tyfighta23. PSN: Tee_Doff
#22SigmaLongshotPosted 8/16/2014 4:54:41 AM
nableet posted...
SigmaLongshot posted...
Actually, if you consider what they're doing, it's solid public relations.

Ever heard of "lying through omission"? It's the cornerstone of PR, and not just the shady stuff. It's about swaying the populace to believe the good is great and the bad isn't quite so bad.

For example, when the Microsoft Public Relations orator states, "We've secured exclusivity rights to Rise of the Tomb Raider", they're not lying whatsoever. Whether or not the exclusivity comes conditionally or not is irrelevant regarding the statement. Why on earth would anyone say, "The game is exclusive to this platform until a designated time, after which the developers can choose when, or even if, they want to discuss bringing it to PLAYSTATION, BABY!"?

In the same way Sony are fiercely marketing Destiny in the UK solely with PlayStation branding (with the Sony Entertainment UK department actually purchasing TV spot exclusivity during peak hours - http://www.ispot.tv/ad/7gRz/destiny), they're not going to market information that doesn't positively spin something.

THAT would be poor PR. The major difference is, one is apparently "smart", and one is allegedly "villainous" despite the practice being exactly the same.


1) They should have said "coming first to Xbox!", you know, that phrase Sony used several times during their press conference?

2) Marketing Destiny is no different to the ads MS runs for CoD.


1) "Exclusive for Holiday 2015" is saying that it's exclusive for the holiday period of 2015.

2) Precisely. So why one is demonised and one is completely disregarded is perplexing.
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#23nableetPosted 8/16/2014 5:15:10 AM
SigmaLongshot posted...
nableet posted...
SigmaLongshot posted...
Actually, if you consider what they're doing, it's solid public relations.

Ever heard of "lying through omission"? It's the cornerstone of PR, and not just the shady stuff. It's about swaying the populace to believe the good is great and the bad isn't quite so bad.

For example, when the Microsoft Public Relations orator states, "We've secured exclusivity rights to Rise of the Tomb Raider", they're not lying whatsoever. Whether or not the exclusivity comes conditionally or not is irrelevant regarding the statement. Why on earth would anyone say, "The game is exclusive to this platform until a designated time, after which the developers can choose when, or even if, they want to discuss bringing it to PLAYSTATION, BABY!"?

In the same way Sony are fiercely marketing Destiny in the UK solely with PlayStation branding (with the Sony Entertainment UK department actually purchasing TV spot exclusivity during peak hours - http://www.ispot.tv/ad/7gRz/destiny), they're not going to market information that doesn't positively spin something.

THAT would be poor PR. The major difference is, one is apparently "smart", and one is allegedly "villainous" despite the practice being exactly the same.


1) They should have said "coming first to Xbox!", you know, that phrase Sony used several times during their press conference?

2) Marketing Destiny is no different to the ads MS runs for CoD.


1) "Exclusive for Holiday 2015" is saying that it's exclusive for the holiday period of 2015.

2) Precisely. So why one is demonised and one is completely disregarded is perplexing.


1) Then why did all the game journalists, players and sites get it wrong after Gamescom? Pretty much everyone had it pegged as a "xbox exclusive". They then avoided answering the direct question. I feel your bias may be hampering your objectivity.

2) Because adverts that don't specifically say "exclusive" are just advertising for a product. If someone thinks it is Sony exclusive because of those advertisements then they are stupid. That is the difference.

Getting your brand synonymous with a product in the consumers mind is great. Getting a room full of people and gaming sites/random internet people to believe you have an exclusive is wrong.

It's like silent Hills. Not a Sony exclusive unless they say otherwise. Some people (mainly fanboys) think that it is an exclusive, but that isn't Sony's fault...
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GT: Tyfighta23. PSN: Tee_Doff