Fascinating interview with Microsoft on the conception of the incredible XBOX UI

#121ExempliGratiaPosted 9/4/2014 4:04:42 PM
SoulTrapper posted...
LooksLikeRain posted...
SoulTrapper posted...
LooksLikeRain posted...
NuAds never happened. It was talked about. Advertisers wanted it, but it didn't happen. I'm not saying there's no chance of it happening in the future, just so far it doesn't exist.

Also, I have yet to see an ad for anything I can't play or purchase on my Xbox One, which is fine.


http://www.joystiq.com/2014/04/07/kinect-sports-rivals-review-the-crowd-goes-mild/

The game is crowded with bright colors, an excitable narrator, a hard-ass trainer, prompts to buy perks for your character and ads for State Farm.

I'm fairly certain insurances aren't related to or can be played on the Xbox.


But don't worry, more Nuads are coming, it's not there yet because there simply aren't enough consoles in people's homes.

http://blogs.wsj.com/cmo/2014/07/21/behind-microsofts-change-of-heart-on-xbox-and-original-content/


“I think the advertising platform is most likely less of a priority for the Xbox One team, they need to get more devices into more homes,” said Brandon Berger, Chief Digital Officer, Ogilvy & Mather Worldwide. “It still feels like a small distribution of devices, which may make advertising less of a priority given the audience size.”

And since the audience size for Xbox One isn’t there yet, delivering advertising campaigns is challenging, said Dario Raciti, gaming specialist at the agency OMD. “Getting enough inventory is a problem.”


I still have yet to see any, but if that article is accurate, that's messed up. However, there's none on the OS or in any of the many games I own, so there's that.


Not yet, they're coming once enough people buy the console.
They're already in games, there is no doubt they're coming to the UI as well.

The main reason they're not there yet, is because they don't want to scare away any potential buyers right now.


Wut?!
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Xbox Live Gamertag :ShottaSteveUrkel PSN: Hollaatmyfoot PSNvita: ExempliaGratia
#122Laylow12(Topic Creator)Posted 9/4/2014 4:20:19 PM
ExempliGratia posted...
SoulTrapper posted...
LooksLikeRain posted...
SoulTrapper posted...
LooksLikeRain posted...
NuAds never happened. It was talked about. Advertisers wanted it, but it didn't happen. I'm not saying there's no chance of it happening in the future, just so far it doesn't exist.

Also, I have yet to see an ad for anything I can't play or purchase on my Xbox One, which is fine.


http://www.joystiq.com/2014/04/07/kinect-sports-rivals-review-the-crowd-goes-mild/

The game is crowded with bright colors, an excitable narrator, a hard-ass trainer, prompts to buy perks for your character and ads for State Farm.

I'm fairly certain insurances aren't related to or can be played on the Xbox.


But don't worry, more Nuads are coming, it's not there yet because there simply aren't enough consoles in people's homes.

http://blogs.wsj.com/cmo/2014/07/21/behind-microsofts-change-of-heart-on-xbox-and-original-content/


“I think the advertising platform is most likely less of a priority for the Xbox One team, they need to get more devices into more homes,” said Brandon Berger, Chief Digital Officer, Ogilvy & Mather Worldwide. “It still feels like a small distribution of devices, which may make advertising less of a priority given the audience size.”

And since the audience size for Xbox One isn’t there yet, delivering advertising campaigns is challenging, said Dario Raciti, gaming specialist at the agency OMD. “Getting enough inventory is a problem.”


I still have yet to see any, but if that article is accurate, that's messed up. However, there's none on the OS or in any of the many games I own, so there's that.


Not yet, they're coming once enough people buy the console.
They're already in games, there is no doubt they're coming to the UI as well.

The main reason they're not there yet, is because they don't want to scare away any potential buyers right now.


Wut?!


Are you confused about something?

.
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The Queen of Light took her bow, and then she turned to go.
The Prince of Peace embraced the gloom, and walked the night alone.-Battle of Evermore/Zeppelin
#123Laylow12(Topic Creator)Posted 9/4/2014 8:41:17 PM
LooksLikeRain posted...
NuAds never happened. It was talked about. Advertisers wanted it, but it didn't happen. I'm not saying there's no chance of it happening in the future, just so far it doesn't exist.

Also, I have yet to see an ad for anything I can't play or purchase on my Xbox One, which is fine.


NuAds are already in use.

http://www.microsoft.com/en-us/news/press/2013/jan13/01-07nuadspr.aspx

.
---
The Queen of Light took her bow, and then she turned to go.
The Prince of Peace embraced the gloom, and walked the night alone.-Battle of Evermore/Zeppelin
#124Crystyn_7BPosted 9/4/2014 9:12:21 PM
SigmaLongshot posted...
This is a real shame. You've abased me, called me an "alt account", ripped on my personal profile, completely destroyed my profession and said that a GUI artist isn't a "real game dev", and now, completely disregarded my existence.

I don't want to, but I'll accept it - you're one of those people that just wants to be a low-level internet antagonist.

It's a shame. Having spoken to you, you're intelligent and articulate. To hear you're being so neanderthal about it is a bit sad.


Totally he used to be the fun kind of troll but nowadays he's the lowest kind of. I don't know what's going on probably going through some issues at home or something.
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GT:Schreckstoff PSN: JudasInHell
Destiny Clan: Inquisition (http://www.bungie.net/en/Clan/Detail/164812)
#125Pcmonster87Posted 9/4/2014 9:20:53 PM
Another embarrassing post... Maybe one day people will move on from this. Has to be the worst generation for this garbage.
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Verizon Wireless Employee, Android developer/tech support
If it's a smartphone... I use it, but not if it's an iPhone.
#126SoulTrapperPosted 9/5/2014 5:09:05 AM
ExempliGratia posted...
SoulTrapper posted...
LooksLikeRain posted...
SoulTrapper posted...
LooksLikeRain posted...
NuAds never happened. It was talked about. Advertisers wanted it, but it didn't happen. I'm not saying there's no chance of it happening in the future, just so far it doesn't exist.

Also, I have yet to see an ad for anything I can't play or purchase on my Xbox One, which is fine.


http://www.joystiq.com/2014/04/07/kinect-sports-rivals-review-the-crowd-goes-mild/

The game is crowded with bright colors, an excitable narrator, a hard-ass trainer, prompts to buy perks for your character and ads for State Farm.

I'm fairly certain insurances aren't related to or can be played on the Xbox.


But don't worry, more Nuads are coming, it's not there yet because there simply aren't enough consoles in people's homes.

http://blogs.wsj.com/cmo/2014/07/21/behind-microsofts-change-of-heart-on-xbox-and-original-content/


“I think the advertising platform is most likely less of a priority for the Xbox One team, they need to get more devices into more homes,” said Brandon Berger, Chief Digital Officer, Ogilvy & Mather Worldwide. “It still feels like a small distribution of devices, which may make advertising less of a priority given the audience size.”

And since the audience size for Xbox One isn’t there yet, delivering advertising campaigns is challenging, said Dario Raciti, gaming specialist at the agency OMD. “Getting enough inventory is a problem.”


I still have yet to see any, but if that article is accurate, that's messed up. However, there's none on the OS or in any of the many games I own, so there's that.


Not yet, they're coming once enough people buy the console.
They're already in games, there is no doubt they're coming to the UI as well.

The main reason they're not there yet, is because they don't want to scare away any potential buyers right now.


Wut?!


Let me rephrase that:

The main reason they're not there IN GREATER NUMBERS YET is because they don't want to scare away any potential buyers right now.
#127liquidblue4Posted 9/5/2014 6:18:00 AM
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