If they have just the pokemon for download then if it's not free I doubt there will be many downloads because the cost of them to download wouldn't be worth just the data. If the event pokemon come with a new story arc or area(s), then I could see people spending a couple of bucks on them.
If it's the latter then they could do what they're doing with the PMD games where they're free for a time then they charge like two bucks for the dungeon downloads.
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I'm all for free DLC not paid, that would generate a massive amount of backlash.
They could make it free for a certain amount of time (a month sounds good) and then charge for it.
I could see this idea. Do the normal Wifi events, but then for those who missed it have them available for purchase if you really MUST have it and can't trade for it for whatever reason. But not in unlimited supply. Make it still give you the event card thing so one time only thing. And keep them cheap. I mean, I hate the idea of nintendo charging for pokemon if they were to do this, but it would be a viable option for people who can't trade for whatever reason and really REALLY want an event they missed.
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I can see them doing DLC with it. Just like in other games, it could open up the pathway to the new legendary, with a little sidestory to go with it. I can't see paying more than 5 bucks for it though.
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If it meant they would be obtainable forever, I'd be 100% in favor of it.
I get more out of walking to places, where events happen, and trading and battling with fans in real life than paying money for 1 specific Pokemon, that I can still get by trading with someone online for free.