My opinion is that he is somewhat bland because you can customize him. He always has his sunglasses on on the trailer, but when he's doing the "Tarzan jump", I can't see the glasses at all (maybe because it's and overview, but still).
So my take is that you can change at least some of his accessories. If this ends up being not true when the games are released, then I'll agree that he's the most unoriginal MC ever.
Pokemon Black FC: 2280 2669 2975 / Name's Blake Pokemon White FC: 4642 4990 1896 / Name's Whitney