The "bond" thing does sound like it's of some importance. The Japanese logo has a DNA symbol so maybe some sort of fusing of energies will occur. The more your Pokemon loves you the stronger his attacks will be. OMG It would be really cool if you could "tamagotchi" your Pokemon to get them to love you more.
Nintendo 3DS: 0473.8573.6109 Twitter: @BlackCatNYC