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The blonde guy...
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...is what that says. She's a lass. As someone said is one of the other topics, it looks like this might just be showing off how trainer encounters look now. First oit was only special trainers, then gym leaders and important npcs, and now everyone.
On the page with the male player character's official Sugimori art you can see the pictures in full. It looks like trainers that challenge you will get a little "cutscene" animation with speech like N received in Black/White before they battle you.