She has a kind personality, and I liked how she stood up for Bianca in BW1. It's also interesting how both her premier role in Nimbasa City and her model status were used for her two Gym styles. She wasn't too hard, but her two Emolgas could give the unprepared issues.
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People can say what they want about Elesa, but I think she's a fantastic gym leader. She poses a real challenge to mid-game trainers with her Volt Switch strategy, and has arguably the most unique gym in Pokemon's history in the sequels. I love the idea of an iconic supermodel gym leader, too.