Pretty obvious she customized her hair etc for her antagonist look. Makes sense a style icon would be in charge. I doubt she's Champion though. You have so many friends/rivals this time its very likely one is Champion. I also wouldn't be surprised if that weirdo scientist dude was doing his own thing and was the real bad guy.
On another note, female Pyroar rockin dat weave. I think she would look cuter without it though. Speaking of cute, I MUST have Amaura.