Team Plasma in B/W During majority of game: "King N says... Think about what the Pokemon feel when you capture them and stuff them in a ball. How would you like it if they did the same to you? We're just trying to raise awareness and make you think that this current lifestyle may not be the way to go."
During last act of the game: "FOOLED YOU! We're evil, we were always evil, and N is nothing but our excuse to steal everything that isn't nailed down."