To ease server load, you can only access it at a certain time based on your location.
So say UK people can only access it from 2pm-3pm GMT
People on the Eastern Seaboard of US can only access it from 5pm-6pm GMT
I would be fine with that, although I would place my bets on allowing everyone outside of Japan to download the app, but not allowing them to connect to Pokemon Bank for the next 2 days or so. So when the Pokemon Bank is finally opened up to the entire world, there won't be a huge rush of people trying to download it on the eShop since they have it already.
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