With the rise of gaming on Youtube and Pokemon XY worldwide release, competitive Pokemon videos gained quite an exposure. I remember back in the days in 2012 the comp. Pokemon videos would be lucky enough to get 50,000 views max. If we go even further back, like 2010, it had a really small following. Now you see videos of competitive battling get around 100,000 views. It's crazy how much competitive pokemon community is expanding.