From what I've read it'll go live when the e-Shop updates in the morning. I'll see if I can find the link (as I'm also trying to find it for myself again).
That would be stupid considering the other regions got it at midnight --- PSN: JVir NNID: Jayvir I'm a living contradiction. I own a PS3 and a Wii U. A 3DS and a Vita. And the catch to that? I enjoy them all!