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I think that by having such a tremendous focus on the publisher rather than developer, people are both missing out on great games, and are sometimes failing to show support for developers that deserve it. When did this happen? When became publishers so important to people, and did they decide to play a game not based on who made it or what the game was like, but who produces, and sells the game (fair enough , in reality also funds the production of the game). I think a lot of it has to do with the cost of developing these triple A titles nowadays, unless you are a company like Blizzard, there is pretty much a need for a large publisher to even get a chance to create a game like BF3. In that regard games are now more like movies. The budgets are amazing but the innovation and willingness to take a risk is nowhere to be found (spiderman 4).
looks like I won't be playing it then
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Except in this case the publisher actually does directly impact my enjoyment of the game. I tried getting into Battlefield 3 but the Origin launcher at the time refused to work on my computer. Spent a couple days looking for fixes and/or workarounds but nothing would get any of my Origin games working. Once I got my new computer a year later I tried it just for giggles and it worked fine, but I'm still pretty soured on the nonexistent level of customer support I received.
I'm really looking forward to Titanfall since I like futuristic shooters, but if it didn't require Origin I'd have preordered it by now instead of waiting for the inevitable launch issues to sort themselves out.