After some new information popped up, it's looking like we have a couple laptops that have a chance of kicking the Macbooks out of their place (in particular, the Macbook Air...the Haswell Macbook Pro hasn't come yet).
UX301: up to dual-core i7 Haswell CPU, with the GT3 Iris 5100 IGPU. SSD storage only, thin and light, with up to a 1400p monitor in 13.3 inches.
UX302: I believe the same CPUs are available, just not the i7 with the Iris 5100. 750GB HDD but user-upgradeable to an SSD. Thin and light, with a 1080p monitor and NVIDIA GT730m (not too bad for light gaming on the go).
Both monitors are touchscreen capacitive. Personally, I think they are the best looking laptops, as well. --- i5-3570k @3.4GHZ | GTX 560Ti (2GB) @900MHz | Asus P8Z77-V Pro | Samsung 840 (250GB) | 1TB Seagate 7200rpm | 8GB RAM | Zalman 9900 MAX | CoolerMaster HAF 912