no as the components for consoles are bought in bulk at wholesale and then sold on to consumers at a cost to the company. so if it's sold at cost to the company, how do they make their money? its very simple they get a cut of every game sold on the console. you also have subscription services. just to give you an idea XBL has about 40 million gold members. if each of them pay $60 a year thats 40 mil x 60 = 2,400,000,000 a year.