And TotalBiscuit's impression, to round things off:
From his video, and from NerdCubed's video (watched both earlier today), it basically just looks like a glorified iOS game. It has the potential to be good, but it needs A LOT of work, including a redesign of some of the basic mechanics. Right now it's pretty awful though, so avoid it.
Also note that while there seems to be framework of a cash shop in the game, apparently they came out and said there would be no microtransactions?
The sole purpose of this space is to make my post look longer.